Vanilla

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Making sustainable vanilla everyone’s favourite flavour

In recent years, the international vanilla bean market has faced challenges of falling quality, price volatility and insufficient product traceability. Food manufacturers and the vanilla industry alike are urgently calling to tackle these issues and their social and ecological impact.

To this end, we launched the Sustainable Vanilla Initiative (SVI) to promote the long-term stable supply of high-quality, natural vanilla produced in a socially, environmentally and economically sustainable way.

Our approach is global, but the work is currently focused in Madagascar to engage in the required sector professionalisation to improve the livelihoods and income of farmers, eradicate child labour and contribute to better sector governance and transparency.

Creating positive impact for people, planet and progress

Together with our partners, we’re working to develop sustainable business models, create positive on-the-ground impact and improve sector governance in key vanilla-producing countries.

Local communities, the government and the vanilla sector have responded positively and are willing to openly discuss and look for solutions to mitigate and address child labour. These efforts, taken together, will help ensure that child labour never becomes prevalent in the Malagasy vanilla sector.
Jan GilhuisSustainable Vanilla Initiative (SVI) Lead

Our initiatives in vanilla

Bringing innovative solutions to market challenges through a comprehensive strategy addressing vanilla’s complex supply chain.

Initiative

Sustainable Vanilla Initiative (SVI)

Focuses on tackling quality and sustainability issues in the vanilla sector and improving livelihoods of 20,000+ vanilla farmers in Madagascar.

Find out more

Do you love the sweet smell of sustainability?

Talk to our vanilla sector experts to find out how you can join the Sustainable Vanilla Initiative (SVI) and produce vanilla in a socially, environmentally and economically sustainable way.

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News & Resources
Sustainable Vanilla Initiative releases new safeguarding videos to address child labour in Madagascar
3 July 2024

Sustainable Vanilla Initiative releases new safeguarding videos to address child labour in Madagascar

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Busting myths to reveal the reality around living incomes
8 September 2022

Busting myths to reveal the reality around living incomes

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Listen Here: The Future of Vanilla on the Sustainable Baker Podcast
28 September 2021

Listen Here: The Future of Vanilla on the Sustainable Baker Podcast

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